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#1 No fragrance
#2 No empty promises
#3 No compromises
#4 Nothing unnecessary
#1 No fragrance
#2 No empty promises
#3 No compromises
#4 Nothing unnecessary
#1 No fragrance
#2 No empty promises
#3 No compromises
#4 Nothing unnecessary
#1 No fragrance
#2 No empty promises
#3 No compromises
#4 Nothing unnecessary



NO FRAGRANCE
ALLERGY LABEL
ENVIRONMENT FIRST
NO ANIMAL
INGREDIENTS

How We Compare
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Fragrance Free |
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Allergy Label |
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Environment First |
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No Animal Ingredients |
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No Hidden Chemicals |
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No Irritating Ingredients |
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No Common Sensitizing |
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Especially for Sensitive Skins |
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Build your non-toxic beauty routine
Step 1
Choose your products
Choose your products from Moisture, Repair, Volume, Color and Styling collections, based on your hair type and condition.
Step 2
Cleanse, Nourish & Style
Our products are perfect for safely cleansing, conditioning and styling your hair. Color-safe, professional formulas nourish healthy hair and skin – with no adverse reactions.
Step 3
Be Worry-Free
Our haircare contains no irritating ingredients, making them a great choice for sensitive skin and for those who want to avoid hidden fragrance chemicals in their beauty routine.
Don’t just take our word for it
Here’s what some of our 50,961 customers have to say

This was a gift and my first introduction to this brand. I absolutely loved the sensitive moisture shampoo and conditioner! I have been a repeat customer ever since. It really with my dry hair!
Sarah B.

Love this product! I bought it since my daughter is allergic to scented products and I didn't want her allergies to get in the way of her studies. I would highly recommend it for people with allergy problems.
Brigitte Roberts

I want to thank the brand, I’m very allergic and most shampoos would make my head feel on fire, I used to have so many headaches, it took a lot of time to identify what was causing the headaches
Viva Lehner
How our customers Feel
Rated 4.6/5 by 4,000 happy customers
Frequently Asked Questions
Are your products really fragrance-free?
Yes! We formulate our products without any fragrances or masking fragrances.
Which commonly allergizing ingredients are No nothing products free of?
Fragrances, perfume, phthalates, methylisothiazolinone, phenylene diamines, film forming substances, metallic impurities, formaldehyde and formaldehyde releasers, essential oils, linalool, limonene, compositae(daisy) family, aloe vera, dyes, tea tree, parabens, balsam of peru, gluten, soy, and many more...
Where can I find the ingredients?
Each product page has a tab called "ingredients" next to the product description.
What are the pH levels of your shampoos and conditioners?
Shampoos 4.5-5.0
Conditioners 4.0-4.5
Treatment 4.5
Say yes to no.




